At Dutch public radio station NPO Radio 1, I'm responsible for 'visual radio': the regular radio stream, but with added visuals. Apart from showing imagery and additional video footage, we capture what's happening in the radio station's studio. More and more, people are getting used to the fact that radio anno 2017 isn't audio only. That's also visible (no pun intended) if you take a look at this video column of comedian Pieter Derks, uploaded by Radio 1 programme De Nieuws BV. The small fragment has become a new milestone in the station's online history: it reached more than 6.5 million people.