Visual Radio

At NPO Radio 1, I'm specialised in something called 'Visual Radio'. For some people, those two words are already a contradiction: the thing about radio is that it's a broadcast without visuals, right? Well, not anymore. Below, you can read why I think that 'visual radio' is so important for a medium as radio.

 
 
 © NPO Radio 1

© NPO Radio 1

Visuals add a lot.

Visual radio isn’t replacing the regular radio stream, it's an optional addition. Taken into consideration that a lot of communication in a conversation is visual - through body language and facial expressions, for instance - a look inside the radio studio can add a lot of extra, crucial information. And with added, relevant and illustrative photo and video material, you’ll always get the whole picture.

 
  © NPO Radio 1

© NPO Radio 1

It’s always live. 

A current affairs radio station like NPO Radio 1 is always live and always up-to-date. That’s a big perk for both visual radio and radio as a whole: it’s easy to switch and report on breaking news. That makes the visual radio stream always interesting and on point, and suitable to broadcast on a regular TV channel. And the best thing is: if a subject is not your cup of tea, you can easily do something else. It’s radio, so it’s never mandatory to look at the stream. 

 
  © NPO Radio 1

© NPO Radio 1

It’s great for online.

Apart from podcasting, not a lot of people click on a audio-only link. But when the live broadcast was directed, a snippet or whole conversation can easily be cut loose and shared online. There are already a lot of NPO Radio 1 video fragments that went viral.  

 
  © NPO Radio 1

© NPO Radio 1

It’s all about the content.

Anno 2016, it’s all about the content, and less about the looks - something YouTubers often prove. Especially with live talk radio, good content is key. When you’ll look at visual radio as a whole, it might not be as grand and sexy as a TV broadcast, but the live and high quality content easily makes up for that. 

 
  © NPO Radio 1

© NPO Radio 1

It’s faster, cheaper and less cumbersome than TV.

Although radio with added visuals might sound like something that already exists - TV - it actually is something quite different. Because the basis is radio, it’s a lot easier and cheaper to produce. Radio reporters, for instance, can work completely independent and won’t need a big satellite van. That makes them a lot more agile, and because they’re often broadcasting live through a mobile internet connection, they can always contribute photos and videos for the visual radio stream.